DiscoverEcommerce Coffee Break - Helping You Become A Smarter Online SellerWhat is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)
What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

Update: 2024-08-07
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Description

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. 

A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. 

We discuss streamlining Shopify apps, boosting customer lifetime value, and how Brandon's company is revolutionizing alcohol sales in e-commerce following its acquisition by drinks.com. 

Topics discussed in this episode:  

  • Why the Shopify marketing ecosystem has evolved towards consolidated platforms 
  • How the selection process for Shopify apps has become more critical 
  • What factors influence the choice of tech stack for different-sized businesses 
  • How usage-based pricing models benefit both small and large merchants 
  • Why reducing the number of apps can improve a store's performance 
  • What key areas are examined in a Shopify store audit 
  • How retention strategies are implemented across multiple channels 
  • Why direct mail is making a comeback in e-commerce marketing 
  • How drinks.com solves the complexities of selling alcohol online 
  • What opportunities exist for non-alcohol merchants to add alcohol sales 


Links & Resources

Website: https://drinks.com/electriq
LinkedIn: https://www.linkedin.com/in/brandonamoroso/
X/Twitter: https://x.com/AmorosoBrandon

Get access to more free resources by visiting the show notes at
https://t.ly/_yeGc 

Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/


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What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies Work, Why Direct Mail is Back (#330)

Brandon Amoroso